Branding2 Articles

Branding insights.

Articles collected under branding, written from active client projects rather than abstract theory.

Branding Series

2 articles in this topic.

Branding6 min read

What happens on a shelf is a reading problem, not a decoration problem. Structure, front panel hierarchy, and back-of-pack order, explained.

Dimas WidiDesign Director · January 2025

Branding5 min read

Six questions worth answering in writing before the first sketch, plus the file list you should insist on at handoff.

Dimas WidiDesign Director · October 2024

Accepting New Projects

Whether you are launching a new venture or refreshing an existing identity and website, reach out to discuss your timeline and goals.