Design Strategy2 Articles

Design Strategy insights.

Articles collected under design strategy, written from active client projects rather than abstract theory.

Design Strategy Series

2 articles in this topic.

Design Strategy5 min read

Engineering Defensible Brand Systems Beyond Surface Aesthetics

Why brand guidelines get ignored, and what to put in a system so a freelancer, a print shop, and a social media manager can all apply it without asking.

Dimas WidiDesign Director · March 2025

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Design Strategy4 min read

What Actually Drives the Cost of a Brand Identity Project

Four things decide most of the price: how many applications are in scope, how much thinking arrives with you, how many people approve, and how production-ready the files must be.

Dimas WidiDesign Director · December 2024

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