Hooray: Cat Health Supplement
Hooray is a feline health supplement brand created to make daily pet wellness feel fun, honest, and worth celebrating. Centered around the tagline "Every Purr Deserves a Hooray!", the brand delivers science-backed nutritional care through a warm, joyful, and approachable aesthetic designed for everyday cat parents.
What the project had to solve.
The primary challenge was developing an identity that communicates science-backed wellness and efficacy without feeling clinical, sterile, or cold to pet owners.
The project started by exploring the deep emotional bond between cats and their owners, establishing a visual world anchored by four core brand traits: Playful, Caring, Trustworthy, and Positive. This strategic foundation guided the selection of color, typography, and messaging to bridge clinical credibility with heartfelt warmth.
The resulting design system features a custom, cheerful wordmark integrated with a paw icon, paired with the rounded typeface Nunito and a palette of vibrant blues, warm orange, and soft neutral tones. The cohesive identity extends across supplement pouches, tubs, stick packs, e-commerce web design, and unboxing mailer packaging under the campaign line "Little Chew. Big Hooray."
What we handed over.
- Logo
- Color Palette
- Packaging
- Website Design
- Material Promotion
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