Hooray Specialty Roastery
Complete brand identity system, custom typography, tactile label hierarchy, and sustainable packaging architecture for a specialty roastery.
What the project had to solve.
Hooray roasts in small batches and sells through its own counter and a short list of stockists. The old bags changed with every release, so two months of production looked like two different companies sitting next to each other on the shelf.
We rebuilt the range around a single label grid. Roast level, origin, and tasting notes now sit in a fixed hierarchy, and a limited set of stocks and inks keeps printing simple as the range keeps growing.
What we handed over.
- Positioning and range naming hierarchy
- Logotype and label system
- Range architecture for nine bag sizes
- Print-ready dielines and pre-press files
- Guidelines for retail and wholesale use
More work from the same archive.
Two more projects with the same level of scope detail.
Have an upcoming project? Let's talk through the details.
Whether you are launching a new venture or refreshing an existing identity and website, reach out to discuss your timeline and goals.