Brand Identity & Visual SystemLumina Craft Labs · 2024
Lumina Ceramic Architectural Objects
Art direction, minimal monogram mark, print collateral, and tactile stationery system for a contemporary ceramics atelier.
Project Overview
What the project had to solve.
Lumina sells one-off ceramic objects to architects and interior studios. The work was strong, but the way the studio presented itself was not: a different typeface on each PDF, no fixed mark, and no templates for quotes or shipping documents.
We designed a quiet identity that stays out of the way of the objects. One monogram, one typeface, and a small palette now carry across quotes, care cards, packaging inserts, and studio documents.
Scope Delivered
What we handed over.
- Monogram and lockup system
- Stationery and document templates
- Care cards and packaging inserts
- Art direction for product photography
- Brand guidelines
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